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Automating Re-engagement for Socials
When was the last time you reviewed your customer relations and re-engagement strategies? If it’s been a while (or if you don’t really have one at all), it’s about time you start building solid relationships with your soon-to-be-returning Social Engagement.
Point of Automating Re-engagement for Socials?
Be reachable
Listen to existing customers and respond
Always follow up — good or bad
Benefits of Automating Re-engagement for Socials?
Greater profitability (📈Repeat buyer rate + AOV)
Improved customer relationships
More cost-effective marketing
(DM) Direct Messaging: The Personal Touch at SCALE
Engage Commenters with Personalised Comment replies
How: When a follower comments on your product, send them a personalised reply
Why? Makes your follower feel valued and increases the likelihood of conversion.And the HUGE PLUS? Does wonders for the algorithm.
Example: “Hey, thanks for your love on our [Product]! We thought you might want to explore more, so, we DM’d you some details”
Engage Commenters with Personalised DMs
How: When a follower comments on your product, send them a personalised message
+ Attach Product Links: A direct link to the product they showed interest in, additional details, or a special discount code.
Why? Makes the follower feel valued and increases the likelihood of conversion.
Example: “Hey, thanks for your love on our [Product]! Here’s more: [Link].”
Capitalise on Recommendations + Reward/Encourage Product Recommendations
How: When someone shares your post and recommends your product to their friends, send them a targeted DM.
What to Include: The shared post, a direct link to the product, and a brief, engaging product description.
Why: Amplifies their recommendation and makes it easier for their friends to explore and purchase your products.
Example: “Your friend must be LEGENDARY for sharing this! Here’s more info on our product: [Link].”
Timed Engagement for Better Conversion Rates
Analytics: Determine the best times to send messages for maximum engagement.
Similar principle to ‘Abandoned cart recovery messages’. Repeat multiple times from the time of engagement.Schedule DMs: To reach your followers when they are most active on Instagram.
Example: If analytics show peak activity at 7 PM, schedule your DMs to be sent around that time for better visibility.
Segmentation for Hyper-Personalized Messaging
Segment: Followers based on their interactions with your brand.
Tailor Messages: For different segments such as frequent commenters, sharers, and new followers.
Example: Frequent commenters get updates on new product launches, new followers receive a welcome message + a first-time purchase discount.
Lost Conversions: Without personalised DMs and engagement, you could be losing up to 30% of potential conversions.
Customer Retention: Lack of engagement can lead to a 25% drop in customer retention rates.
Revenue Impact: Brands that do not engage on social media see 15% lesser overall revenue.
That’s the end of our talk on “Automating Re-engagement for Socials.”...
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