A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs.

Your brand needs value and it needs it ASAP

A well oiled “Acquisition - Conversion - Engagement machine” will quickly lead to ROI. That is why TTV is important…

Time to Value (TTV), refers to the amount of time it takes from when a company adopts a new technology or service until it starts seeing tangible benefits or ROI from that investment.

That’s Why One-Time Marketing is Dead (And So Are Your Conversions if You Still Use It)

D2C brands love sending one-time campaigns.

🚀 Cart recovery email? Sent.
🚀 Diwali discount blast? Sent.
🚀 Customer review request? Sent.

And then what? Silence.

The Communication FLOW:

The best D2C brands don’t just talk “at” their customers. They create an ongoing cycle of engagement that keeps customers coming back.

From the moment a customer browses your site to the day they make their 10th purchase, there should be a structured, automated communication flow that guides them at every stage.

Here’s how to build that FLOW, automate it, and make money while you sleep.

🛒 Pre-Purchase: The “First Impression” (AKA, Don’t Let Them Walk Away)

Problem:

72% of customers browse but never buy. Why?

❌ They’re confused. Is this the right size? Will it look good on me?
❌ They get distracted. Instagram > your checkout page.
❌ They don’t trust you. No reviews, no credibility.

Solution: 4 Stage Pre-Purchase Communication FLOW

The Footwear Brand That Didn’t Just Wait for Customers to “Think About It”

Facing a 30% abandoned cart rate due to size confusion.

🔹 They automated a WhatsApp size guide message when customers viewed a product.
🔹 Sent an influencer review video if they hesitated at checkout.
🔹 Offered ₹200 off if they completed their purchase in 30 minutes.

✅ Result: Cart abandonment dropped by 22%, and conversions jumped by 18% in 30 days.

📦 Post-Purchase: The “Building Trust” Phase (AKA, Don’t Go Silent Now)

Great, they bought something. But this isn’t the time to sit back and relax. This is where 32% of brands lose customers.

Problem:

❌ >50% of D2C customers never return after their first purchase.
❌ Customers are poorly updated.
❌ Returns happen due to lack of product education.

Solution: 4 Stage Post-Purchase Communication FLOW

How an Electronics Brand Stopped Bleeding Returns

Their ‘Bluetooth earbuds’ were bleeding revenue due to high return rates. 

Some customers kept claiming the product was “faulty”, but the actual reason behind it was the ‘set-up’, which was slightly complex.

🔹 They automated a WhatsApp message with a 30-sec setup video specifically for the product, as soon as the product was delivered.
🔹 Sent a “Need help?” follow-up message 3 days later.

✅ Result: Return rate dropped by over 20%.

Moral of the story? Most returns aren’t because your product is bad. Some are because the customer doesn’t know how to use it yet.

♻️ Retention FLOWS: The “Let’s Keep Them Coming Back” Phase

A customer who buys from you twice is 67% more likely to become a lifetime buyer.

Yet over 50% of brands chase new customers instead of retaining the ones they already have.

Problem:

❌ 60% of ecommerce customers never reorder.
❌ Subscription churn is a silent killer.
❌ Customers forget about your brand.

Solution: 6 Stage Retention Communication FLOW

The Nutrition Brand That Locked in Repeat Customers

They had a high first-time purchase rate but low retention…

🔹 Sent reminders before customers ran out of stock - meticulously planned with platform specific strategy - especially for WhatsApp and Instagram
🔹 Rewarded repeat purchases with store credits.
🔹 Personalised offers based on past orders, referrals, reviews made etc.

✅ Result: Repeat purchases increased by 34%, LTV improved by >30%.

Moral of the story? Retention is automated, not accidental.

🚀 Scaling Your Communication FLOWS: The Automation Stack You Need

Manually managing these FLOWS? Not happening on our watch.

Here’s how to scale them effortlessly:

The Final Takeaway: Build FLOWS or Lose Customers

✔ One-time marketing is dead—continuous engagement is the future.

What’s Next?

Start building FLOWS that print money on autopilot, it’s time to get serious about marketing automation.

🔥 Want to discuss how to set up automated communication FLOWS for your D2C brand? Reply to this email or book a strategy call. 

Let’s make it happen.

That’s the end of our talk on “Creating Effective Communication FLOWS.”...

☕ See you on the next coffee date!

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