A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs. 

 74% of businesses have started or implemented an Omnichannel Approach

But what is Omnichannel exactly?

It’s the use of several channels and stitching them together to create a unified brand experience, and ensure each channel has the same end goal.

Omnichannel marketing is the shift in attitude of marketers.

Because with this, businesses are shifting away from campaign focus to a customer focus.

Which is exactly what D2C Brands need!

1. Move from campaign centricity to customer centricity to communicate and connect with customers better.

2. Target individual customers at each stage of their customer journey.

3. And send messages that will be hyper-personalised and relevant for that customer.

Key Reason to Adopt:

Omnichannel consumers who shop through 4 or more channels spend 10-20% MORE than those who use only 1.

Data Benefit for Brands:

Delve into a deeper ‘Panoramic’ view of customer journeys & behaviours. Helping you understand your audience during Pre-purchase, Post-purchase, and Post-delivery.

End Goal:

A seamless, end-to-end, connected online consumer experience that positively contributes to conversions and brand recall/loyalty.

WHAT DOES A GREAT OMNICHANNEL EXPERIENCE LOOKS LIKE?

Omnichannel approach is one that is personal but non-intrusive, and one that fits into customers’ lives.

Meaning, it needs to cover the following basics -

1) MOBILE ORIENTED

Customers use mobile apps to engage with your brand whenever and wherever works best for them. So, be present on whichever mobile platform your consumers prefer.

2) BE RELATABLE & RELEVANT

Customers should be able to easily find what they need to know. Keep it simple. Direct your online consumers based on past visits and other information. Like we do by compiling data from 400+ brands.

3) TARGET SUITABLE CHANNELS

Consumers prefer order updates on platforms like WhatsApp that can be accessed with ease, whereas they look to Email for Invoice details etc. So, choose what you share in which channel.

4) MONITOR EVERYTHING

Some customers may leave a complaint via a simple comment on Instagram or other platforms - monitor all these minor engagements across channels via a single dashboard.

5) BE TRANSPARENT

Integrate all channels with real-time data to keep your customers informed on orders, shipments, and returns.

That’s the end of our talk on 'D2C brands going Omnichannel before 2023'...

See you on the next coffee date!

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