Hey there,

You may have come across the phrase ‘Done is better than Perfect’... Brands aspire for the perfect packaging, the perfect website, the perfect launch...but getting it done, is better than achieving perfection.

Why? Because sometimes ‘perfect’ never really gets done. There’s no time to waste in eCommerce, what you do is quickly launch something and THEN improve.

Here’s a real-life embodiment of those words, which not only became one of the biggest talking points of eCommerce but enabled so many others to scale up in just a couple of years.

The Origin story of 100 Millionaires in 3yrs

What does turbocharging companies mean? 

Providing their Marketing and the technological prowess to orbit-shift merchants into a new growth trajectory. And make tons of money in the process.

That was the TLDR; Here's the full version

Every eCommerce business is looking at marketplaces/aggregators, like Amazon or Flipkart to sell their products. And to sell them fast and in high volumes.

But due to whatever reasons, their growth patterns sometimes get in a rut that they cannot seem to shake, aka saturation in growth.

Enter: Thrasio.

Thrasio identifies such well-ranking and high-performing merchants (within their niche) on marketplaces like Amazon, quasi-acquires them, refines their product, and gives its operations a complete facelift.

This is very intriguing and unprecedented because this mode of operation sits at the intersection of Venture Capital and Entrepreneurship.

And this seems to be working pretty well for Thrasio.

Founded in 2018 by Carlos Cashman & Josh Silberstein, Thrasio has been implementing its ‘Acquisition Entrepreneurship’ playbook that has led to a global portfolio of over 200 brands.

Thrasio is currently valued somewhere between $5 -10Bn and has generated over $500Mn in revenue with $100Mn profits.

The Founders of the 200 or so brands thank Carlos & Josh, from their island vacations! Courtesy: Thrasio’s lucrative exit package.

All eyes are on them, and for damn good reason.

A great number of startups have risen in India to replicate Thrasio’s success and together raised over $300Mn.

Mensa Brands, the fastest Unicorn in India has raised over $80Mn in two rounds of funding.

GlobalBees set a record for the biggest series of funding in India when they raised $150Mn in June, split equally between equity and debt.

10 Club raised $40Mn in one of the largest seed financing rounds in India.

Goat Brand Labs closed $36Mn in a series ‘A’ funding round in July.

They followed the Thrasio model and acquired online brands across categories. Like fashion, beauty, personal care, food, home, sports & lifestyle. They also particularly target Direct-to-consumer (D2C) brands operating in niche categories, shipping their products directly to buyers - cutting out intermediaries like Amazon.

That’s the end of our talk on 'The Thrasio Approach'...

See you on the next coffee date!

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