D2C Caffeine - Issue No. 17

We have sent out a series of Newsletters and published countless blogs around..

Brands X Holidays

But we just thought it’s about time we list out a couple that we think to be very, very, very important.

Let’s get right to it..

The very first thing on the list is your Conversion Funnel -

- To understand where the leads originate

- To know what you’re doing right and vice-versa

- To learn where optimisation costs are least/most etc

Brands need to understand their customers, their behaviour, and most of all - the accuracy in predicting the actions of both current customers and potential customers.

By doing that, a brand can 10X lead generation and retention.

PS: Pragma’s WhatsApp Suite is the ideal channel to couple with our prediction data from 300+ Brands → bepragma.ai/product/whatsapp

Evoking a feeling of excitement about a product..Giving customers a reason to buy a product..

All are achievable through outstanding PRODUCT MARKETING.

Brands focus the majority of their energy & resources on Customer Acquisition..But..

• Retaining existing customers is 5X cheaper than acquiring new ones.

• A 5% increase in customer retention could result in 25-50% more profits.

• Your existing buyers spend 67% more than the new ones.

Time to focus on retention too!

A lead generation strategy that’s automated can bring about a 133% increase in revenue as compared to brands without one.

With Automation of..

• Marketing Across Channels

• Holiday Campaigns

• Lead Scoring & Personalisation

• Contact Management & Nurturing

• Analytics & Reporting

Use-case-specific CHATBOTS is the way to go if you want to reduce expense, expand sales teams' bandwidth, and provide support 24/7.

So, welcome to the virtual selling era of remote interactions, with the help of Chatbots.

Abandoned carts are for those not prepared - Take action at every stage of customer interaction to avoid revenue loss this Holiday Season.

Because…

The average shopping cart abandonment rate - 68%

Which only doubles during the Holiday Season.

That’s the end of our glance into 'A to Z of Holiday Essentials'...

See you on the next coffee date!

How did you like our Newsletter? What topics would you like us to cover next?

Reply and let us know! 😊