D2C Caffeine - Issue No. 19

Digital commerce is always evolving.

And the fact today is that a consumer turns to an average of 7 different channels to communicate with brands.

Businesses need to create a seamless journey — complete with hyper-personalised shopping moments.

Focusing on 2 things:

1. Streamlining operations to reduce costs

2. Improving customer experience to gain loyalty.

Which requires the right tools & strategies, where Real-time Data Reigns Supreme

With real-time data at your fingertips, brands can -

1. Improve Order Management: Brands can efficiently track and manage all operations

2. Automate processes: Respond to customer needs as they arise by automating Return Management, Support via Chatbots etc.

3. Instantly update across preferred channels: Differentiate users based on their needs across channels and target right (Conversion Funnel)

4. Scale Hyper Personalisation: Predict user behaviour to provide personalised brand experience

How does one do this?

1. Connect all your data  

Bring together all your customer data across platforms, devices, locations and more

2. Harmonise the information

Analyse that data to get customer graphs, and to optimise the overall marketing strategy

3. Engage deeply

Empower every department and stage of your brand experience with unified consumer profiles and adapt to their activity in real-time.

4. Implement end-to-end personalised experience

Create magical experiences at the right time with your customers - for milliseconds could make a lot of difference

Example: 1Checkout sets the preferred address and payment mode based on past history (across 350+ brands) to enable a purchase in under 5 seconds, and to personalise upselling & cross-selling post-purchase.

The role of real-time data in Channel-specific holiday marketing strategies

Targeting the various platforms based on real-time data. That’s the goal!

• Advertising products on Facebook

• Using Instagram posts & ads

• Improving your SEO for holiday traffic

• Sky-rocketing open rates for WhatsApp and Email

Offering commerce your way - from discovery to delivery

That’s the role of real-time dataAnd that’s the Future of Digital Commerce

Checkout → Our post on a couple of Multi-channel Marketing Tactics

How did you like our Newsletter? What topics would you like us to cover next?

Reply and let us know! 😊