D2C Caffeine - Issue No. 7

Shopping cart abandonment is a pretty sad occurrence for Ecommerce brands.

Because…

The average shopping cart abandonment rate - 68%

The average revenue lost because of it - $18 billion, every single year.

But…You can stop this and recover up to 74% of sales.

We have a list of tools to minimise & recover carts - through personalization and behavioural messaging.

1 - EXIT INTENT

Prior to abandonment users indicate through cursor movements.

Which suggests they are going to leave the cart, at this moment you can deploy an overlay message encouraging them to complete purchase or add more items.

Example Message:

“Leaving so soon? Checkout Now for 10% off”

2 - FREE SHIPPING THRESHOLD

8 out of 10 online shoppers say free shipping is the No.1 reason to shop more.

A simple notification bar that updates in real-time to reflect the customer's cart value required for free shipping would greatly increase checkout rate.

Example Message:

“₹120 away from Free Shipping”

3 - HELP NOTIFICATIONS

If a user spends more than 10-20 seconds in the cart without taking a single action, there's a good chance they are looking for help.

This is where brands can take initiative to service them - and engage potential customers to handle their checkout concerns.

Example Message:

“Need help with your order?

Option 1 - Chat with us

Option 2 - Call us”

4 - COUNTDOWN

A timer always grabs the attention of users, as they create a sense of excitement! And instils FOMO.

This is a proven winner, especially for building buzz around big events, new launches, holiday sales etc.

Example Message:

“Limited offer. Sale Ends in 04:20:00”

5 - COMPLETE THE PURCHASE INCENTIVE

In the case of hesitant potential customers, display a personalised offer to encourage purchase completion.

This will come handy to welcome new visitors, based on their geo, traffic source, past behaviour etc.

Example Message:

“10% off your first order. Use Code - WELCOME”

1 - CART ABANDONMENT NOTIFICATION

Sending a perfectly-timed message on WhatsApp, Facebook, Instagram or Email goes a long way.

Because you remind users of items left in the cart on the platform of their choice! On the platform they are most likely to notice.

You can also make the content more personalised through analysis, A/B testing, and optimisation.

Example Message:

“You have left something behind, thought we would leave something for you too!

Loyalty Coupon - 20% off on next order”

2 - POP UP REMINDER

Install cart saver triggers for a returning user.

Users may abandon the cart, but brands can show a notification during the next session, drawing attention to items they left in the cart.

By immediately returning the session to context by showcasing the abandoned items, users are reminded of what they missed, and the customer care provided.

This is ideal for busy users, those who leave due to unexpected calls, wi-fi interruptions etc.

Example Message:

“Hey, you added items to last visit, want to continue where you left off?”

3 - CART ABANDONMENT ADS

Enhance the relevancy of your recovery campaigns, as well as your ROI by simply serving a CTA button to return a user to their cart.

This can also be carried out on various platforms.

Example Message:

“We want you back. This is how much we want you - 15% off Coupon”

4 - WELCOME BACK REMINDER

Show your cheerful side, greet a returning user by reminding them of their full cart, and also present the various affiliated offerings/discounts along with it.

Example Message:

“Hey, Welcome Back! You missed the below offers

5 - FLOATING CART

The floating button on screen constantly reminds users that they have items ready to checkout - urging them to add more items or purchase existing items.

That’s the end of our talk on 'Abandoned Carts, a thing of the Past'...

See you on the next coffee date!

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