A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs.

There are some important “why’s” of addressing a current customer base:

• Keeping churn low

• Keeping CLV high

• Even in the face of ever-growing high acquisition costs

• To create a stable revenue base

• Thereby avoiding the “sinking ship” effect 

With this in mind, we selected strategies most fundamental to improve statistics like CLV, AOV, and churn; pivotal to a brands’ long-term success…

5 Campaigns to Increase Revenue From Existing Customer Base

1. Rekindling the Shopping Spark (Win-back Campaigns)

The What

In the world of eCommerce, a Win-back campaign is a smart marketing move aimed at reconnecting with customers who haven't visited your store in a bit. The idea is to give them a gentle nudge, reminding them of what they've been missing out on, and hopefully enticing them to come back and make a purchase.

The Why

Using personalised incentives to reach out to previous customers, eCommerce businesses can boost their revenue potential while also improving customer retention rates.

→ Increase revenue, Lower customer churn, Build loyalty with customers, Increase customer retention

Channels - WhatsApp, Email, Mobile Marketing, Website Personalisation (WAR, Pop-Up, Banner)

2. Discovering More, Discovering Right (Cross-sell Campaigns)

The What

Ever been shopping online and seen those 'You might also like…' suggestions? That's cross-selling in action! This approach not just improves the shopping journey with helpful suggestions but also boosts the average order value and overall revenue for the online store.

The Why

Elevate customer satisfaction levels, boost average transaction values, and generate more substantial profits.

→ Increase order value, Increase order frequency, Increase customer lifetime

value, Increase conversion rate

Channels - WhatsApp, Email. Mobile Marketing, Web Push, Mobile Push, Custom Audience, Google Ads, Website Communication

3. Upgrade (Upsell Campaigns)

The What

 It's all about showing tempting upgrade options while they're making their purchase, often resulting in more sales and happier customers for online stores.

The Why

By effectively highlighting the extra benefits of premium choices, eCommerce businesses can boost their average order values and make the most of their sales opportunities.

→ Increase order value, Increase order frequency, Increase customer lifetime value, Increase conversion rate

Channels - WhatsApp, Email. Mobile Marketing, Web Push, Mobile Push, Custom Audience, Google Ads, Website Communication

4. Complete More Purchases (Abandoned Cart Campaigns)

The What

It's like giving them a friendly reminder, sending automated messages with incentives to encourage them to come back and complete their transaction.

The Why

Ecommerce businesses can recover sales that might otherwise be lost, and boost their overall conversion rates.

→ Increase revenue, Increase conversion rate

Channels - WhatsApp, Email, Mobile Marketing, Web Push, Custom Audience

5. Reconnect & Rediscover (Retargeting Campaigns)

The What

By reaching out to these potential customers on different online platforms like social media or display advertising, eCommerce businesses hope to draw them back to the site, keep their interest alive, and motivate them to become paying customers.

The Why

To optimise the return on your advertising investments.

→ Increase order value, Increase order frequency, Increase revenue

Channels - WhatsApp, Email. Mobile Marketing, Web Push, Mobile Push, Custom Audience, Google Ads, Website Communication 

That’s the end of our talk on “The What & The Why of D2C Campaigns.”...

☕ See you on the next coffee date!

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