A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs.

Hyper-targeting made easy for D2C Brands

The “New age Ad-targeting” we are referring to depends on 3 things…

1. The ability to Visualise your data

• Identify dependencies and patterns.

• Easily visualise your data.

• Use various graphs, charts, and other visuals to quickly identify trends.

2. To bridge eCommerce data & marketing data in real time

The insight and data you need to maximise the impact of your business begins with the balance of sales info and marketing info - and with the real-time purchase data, the corresponding efficiency of marketing campaigns can be evaluated.

Examples of aiding real-time eCommerce platform data

• Location based efficacy data

• Inventory based messaging

• Device/demography etc based optimisation

3. Monitor hot areas at-a-glance, live 24/7

Critical performance indicators at-a-glance in general like OR & CTR are important.

And with an intuitive dashboard, you'll have access to an array of even more actionable information per campaign.

How ‘Click to WhatsApp Ads (CTWA)’ maximises the 3?

CTWA is a love triangle between…

1. Real-time Data from across platforms

2. Workflow Automation for WhatsApp

3. Optimisation through analysis

​What is CTWA (Click-to-WhatsApp-Ads)?

​Click-to-WhatsApp ads are similar to Facebook & Instagram ads that you see with the ‘send message’ button. But instead of taking a consumer to the messaging section of the platform, these ads open a conversion on WhatsApp.

​How to measure Campaign Success with these Ads?

​CTWA can be run on:

• ​Facebook news feed

• ​Facebook marketplace

• ​Instagram feed

• ​Instagram explore

• ​Facebook stories

• ​Instagram stories

​And all these can be analysed and optimised! The 'Ads & Measurement API' provides a comprehensive suite to help you optimize your clients' usage of WhatsApp. With this API, businesses can automate key processes, track usage statistics, and receive real-time updates on lead conversion statuses.

End-goal: To make Data-driven decisions to improve campaigns & increase ROI.

How to measure them?

How to operationalise them for your brand?

And more such questions shall be answered...

Tune-in to our META WEBINAR to find out more!

That’s the end of our talk on 'New age Ad-Targeting from Meta/WhatsApp'...

See you on the next coffee date!

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