A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs. 

Maximise marketing impact...Focus on Omnichannel Growth Intelligence & Order Management Data

1. 89% of marketers ranked the ability to measure & analyse marketing impact as crucial

2. Only 58% of marketers are successful in achieving their marketing goals

3. Only 29% of marketers had zero issues or delays when it came to getting results from automated campaigns

4. By 2025, data stories will be the most used form of analytics, with 75% of data stories automatically generated as opposed to data analysts.

Why are we mentioning these? Because a real-time view of brands gives a huge blow to these numbers.

These metrics help brands track & analyse their ecommerce performance, and eventually understand and optimise every stage to the needs of the individual brand:

1. Total Sales

2. Conversion Rate

3. Average Order Value (AOV)

4. Customer Acquisition Cost (CAC)

5. Customer Lifetime Value (CLV)

6. Return on Investment (ROI)

7. Cart Abandonment Rate

8. Traffic Sources

9. Customer Retention Rate

10. Product Performance

11. Revenue Breakdown

12. Average Order Processing Time

13. Customer Engagement Metrics

14. Mobile vs. Desktop Performance

15. Social Media Metrics

16. Customer Segmentation

17. Abandoned Cart Recovery

18. Inventory Turnover

19. Customer Satisfaction Metrics

20. Customer Churn Rate

21. Sales by Geography

22. Product Performance by Category

23. Competitor Benchmarking

24. Return Rate & Corresponding Reasons

25. Automation Efficiency

And more! Along with optimisation data from 450+ other brands.

5 ways the Ecommerce Dashboard helps

Visualise your brand journey

Identify dependencies and patterns. Visualise your data with ease. Use graphs, charts, and other visuals to quickly identify trends.

Bridge eCommerce & marketing data in real time

Bring Growth Intelligence into effect, to boost your business, connect all data in real-time from one convenient location. View insight and data you need to maximise the impact of your business and drive growth.

Better grasp on business activities

Maximise impact of omnichannel potential — from sales &  revenue attribution, to digital marketing performance. Get a deeper understanding of specific metrics and understand connections in omnichannel brand campaigns.

Discover hot areas at-a-glance

Make data-informed decisions. Identify the critical performance indicators. Gain an in-depth understanding through data analysis of your eCommerce environment — streamline/customise workflows, re-allocate resources based on analysis, and more.

Access data, live 24/7

Solve problems quicker with an intuitive dashboard. Access an array of information from across platforms, services, and stages of customer journey.

Result Analysis

• Compare sales attributed to Pragma’s Data to total sales in your eCommerce — successively map, personalise, and optimise the path of customers.

• Analyse the performance dynamics of WhatsApp messages, Email messages, SMS messages, and Facebook & Instagram messages/comments — in both 1:1 and mass campaigns.

• Monitor individual customer activity to decide upon any additional stimulation/incentivising — to work on ROI & AOV growth.

• Learn the efficacy of loyalty-building. Check customer retention rates to know what activities and to what aspect of customer journey needs optimisation.

• Observe all Automation Processes, and bring the highest revenue. Use this rich data knowledge to refine the stratagem of less profitable brand campaigns — and check what part of your total sales is coming from the automation.

• Learn from past actions, check statistics of individual Workflow and Automation Rule — to spot the ones with flaws & least impact.

• Measure revenue generated across all communication channels — Facebook, WhatsApp, Instagram, SMS, Email & VoIP.

To Wrap it Up

FUNCTION of an ‘at a glance dashboard’

1. Visualise end-to-end customer journey in one place

2. Compile all real-time data available 24/7

3. And customise what is key for your brand

BENEFITS

1. Make better decisions in a much shorter time

2. Optimise strategies with clear view of omnichannel revenue attribution

3. Increase ROI based on actionable data on the regular

Is Google enough to track marketing performance in eCommerce? No.

So, bring your eCommerce platform & Marketing together.With A Real-time Ecommerce Dashboard

Leverage Growth Intelligence to best equip marketersBuild loyalty, generate revenue, and more.

That’s the end of our talk on 'Influence of Real-time Ecommerce Dashboard'...

☕ See you on the next coffee date!

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