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- Lazy Customers? Be a Lazy Brand 🦥
Lazy Customers? Be a Lazy Brand 🦥
Minimalistic Excellence in D2C eCommerce
Pragma (formerly Logisy)
May 10, 2024
A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs.
Lazy Customers? Be a Lazy Brand.
What if we told you that by being a lazy brand, you could deliver more than just convenience? It's time to reimagine laziness as the art of effortless engagement and discover how it can transform your brand into a powerhouse of Customer __________. 💪
The dash could be..
Journey. Support. Retention. Satisfaction. Fulfilment. Etcetera etcetera.
Picture this: a minimalist store, a streamlined checkout process, satisfied customers who barely have to lift a finger… Welcome to the world of Minimalist Excellence in D2C eCommerce.
The Art of Being Lazy 🦥
Being a "lazy" brand isn't about cutting corners; it's about leveraging innovative strategies to craft frictionless experiences for your audience.
1/ The Art of Efficient Automation
The advantages of being lazy here is.. You automate + You save ₹
BigBasket reduced its response + solution times from an average of one hour to less than 5 minutes after introducing AI-enabled chatbots, resulting in a 20+% increase in customer satisfaction.
How we do it for Marketing??
We at Pragma, combined SEGMENTATION & PERSONALISATION to provide HYPER-TARGETED CAMPAIGNS on our WhatsApp Features…
..and received over 12X ROAS (Return on Ad Spend) among our brands.
Especially with our WhatsApp Reminder Feature which brought ₹1,96,110 to one of our brands in a single day, while they spent close to ₹0.
Pragma’s WhatsApp Reminder Feature
Metric | Before Automation | After Automation |
|---|---|---|
Response Time | 4-8 hours | 5 minutes - 2 hours |
Conversion | 5-8% | 20-35% |
₹ Spent | ₹X | ≈₹X |
2/ The Art of Mobile-first Approach
The advantages of being lazy here is.. You target the NOW (the Gen Z, and soon to be bigger market Gen Alpha) + You save ₹
Myntra saw great reduction in bounce rate and a 1200% increase in conversion rates with responsive design implementation. By prioritising mobile optimization, brands can reach a wider audience and drive higher engagement and conversions.
Average result of a Responsive Design for Multi-platform Accessibility:
Metric | Desktop Performance | Mobile Performance | Improvement |
|---|---|---|---|
Bounce Rate | 30% | 15% | 50% |
Conversion Rate | 2% | 4% | 100% |
Metric | Minimalist Design | Traditional Design | Improvement |
|---|---|---|---|
Average Session Duration | 30% | 15% | 50% |
Bounce Rate | 20% | 40% | 50% |
3/ The Art of Optimised Checkout
The advantages of being lazy here is.. You do just the bare necessities, the simplest checkout experience + You save ₹
- Reducing Comprehension Fatigue
A simplified checkout process reduces comprehension fatigue, leading to a significant increase in conversion rates and a substantial decrease in cart abandonment rates.
Urban Ladder witnessed a 40+% reduction in cart abandonment and a doubling of conversion rates after implementing a streamlined checkout process, showcasing the power of simplicity in driving results.
Similarly, D2C brand Sugar Cosmetics experienced a 100% increase in average session duration and a 50% decrease in bounce rate after revamping its website with a minimalist design approach. This led to higher customer satisfaction and improved brand perception.
Metric | Before Automation | After Automation | Improvement |
|---|---|---|---|
Cart Abandonment Rate | 60% | 30% | 50% |
Conversion Rate | 2% | 4% | 100% |
- Advanced Payment Solutions for Seamless Transactions
BigBasket reduced checkout abandonment rate by 66.7% and achieved a 60% improvement in payment processing time with advanced payment solutions. By offering multiple payment options and ensuring security, brands can enhance customer trust and streamline transactions.
Metric | Before Automation | After Automation | Improvement |
|---|---|---|---|
Checkout Abandonment Rate | 60% | 20% | 66.7% |
Payment Processing Time | 5 seconds | 2 seconds | 60% |
4/ The Art of Utilising Data from 500+ Brands
The advantages of being lazy here is.. You learn from other competitors + You save ₹
Use Case | Description | Impact |
|---|---|---|
Automated Marketing | Utilising brand specific flow/AI-driven marketing platforms to deliver personalised messages at scale. | Increased engagement, higher conversion rates, and improved customer retention. |
Predictive Product Recommendations | Leveraging historical data to anticipate customer preferences and suggest relevant products. | Increase AOV through upsell & cross-sell initiatives by >45% |
Proactive Customer Support | Using machine learning algorithms to identify potential issues before they escalate and provide proactive assistance. | AI-enabled chatbots address customer queries in real-time, reducing live agent involvement by 85% |
Automated Loyalty Programs | Implementing automated loyalty programs to reward repeat purchases and encourage customer loyalty. | 30% increase in customer retention rates and a 25% rise in customer lifetime value (CLV). |
Personalised Re-Engagement | Utilising personalised re-engagement campaigns to win back inactive customers and drive repeat business. | 20% reduction in customer churn rate and a 40% increase in reactivation rates. |
Dynamic Content | Serving dynamic content based on user behaviour and preferences to create a personalised experience. | Increased engagement, improved conversion rates, and higher customer satisfaction. |
Geo-Targeting | Delivering location-specific content and offers to target audiences based on their geographical location. | Enhanced relevance, improved ad performance, and increased foot traffic for local businesses. |
Inventory Management | Automating inventory tracking and replenishment processes to ensure optimal stock levels. | 30% reduction in stockouts and a 25% decrease in overstocking instances. |
Order Fulfilment | Implementing automated order fulfilment systems to streamline packing, labelling, and shipping processes. | 40% increase in order processing speed and a 20% reduction in fulfilment errors. |
That’s the end of our talk on “Lazy Customers? Be a Lazy Brand.”...
☕ See you on the next coffee date!
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