A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs.

3 use-cases to ⬆️ROI

WhatsApp Business Suite is the one tool used by brands that can literally slide into every stage of the Sales Funnel…

With the use of:

1. WhatsApp Ads

For Customer Activation and Promotions:

• Account Creation Campaign

• Welcome Campaign

• Onboarding Campaign

• App Download Campaign

• Referral Campaign

2. WhatsApp Commerce

For Monetization:

• Discounts & Sales Campaign

• Upsell Campaign

• Seasonal Promotion Campaign

• Subscription Renewal Campaign

• Low Stock / Back-in-Stock Campaigns

• Cross-Sell Campaign

• Buy It Again Campaign

3. WhatsApp Real-time Automation

For Retention and Management:

• Order Confirmation and Update Campaigns

• Loyalty Enrollment and Promotion Campaigns

• Urgent Communication Campaign

• Customer Surveys / Product Feedback Campaigns

• New Product Announcement Campaign

• Content Recommendation Campaign

• Milestone / Anniversary Campaigns

• Win-Back Campaigns

By applying the 3 across the Sales Funnel, brands achieve a simplified customer journey on the platform with a jaw-dropping 98% OR (open rate), 2 billion monthly active users, and a penetration rate of over 85%.

The WhatsApp Business Sales Funnel for D2C brands

1. Awareness: At this stage, brands create awareness about their products or services through various marketing promotions.
   
   Metrics: Impressions, reach, website traffic, social media engagement.

Example statistic: 10,000 impressions on social media ads leading to 2,000 website visits.

2. Lead Generation: Once potential customers become aware of the brand, the next step is to capture their contact information and convert them into leads. Brands can use lead magnets, such as exclusive offers, discounts, or gated content, to entice prospects to provide their contact details.
   
   WhatsApp Business can be used to collect leads by incorporating lead generation forms on websites, landing pages, or social media profiles.
   
   Any place where you can include a wa.me link in Instagram (IG) or Facebook ads — brands can very well place the links behind a CTA button in JSON ads or even include them in the body copy of ads.
   
   Metrics: Conversion rates, lead capture forms submissions.

Example statistic: 20% conversion rate on lead capture forms, resulting in 400 leads.

3. Lead Nurturing or Consideration stage: Where brands nurture WhatsApp leads.
   
   An estimated 80% of people are more inclined to purchase from a company that provides a tailored experience.
   
   WhatsApp Business can be utilised to engage with leads through personalised messaging, sharing relevant content, providing product information, and addressing any queries or concerns.
   
   Metrics: Open rates, click-through rates, response rates.

Example statistic: 40% open rate and 10% click-through rate on personalised WhatsApp messages.

4. Conversion or Purchase stage: Where the ‘Closing of the sale’ happens.
   
   The conversion stage involves encouraging leads to make a purchase. Brands can use WhatsApp Business to showcase product catalogues, offer exclusive promotions, send personalised recommendations, and facilitate the buying process by providing seamless order placement and payment options through the WhatsApp platform.
   
   Facebook Messenger and automated IG conversations can accentuate and act as conduits that send the leads over to WhatsApp, making it more personal.
   
   Adding a simple button with a wa.me link could be the golden ticket to higher conversion rates for over 30% of social media leads.
   
   Metrics: Conversion rates, average order value.

Example statistic: 15% conversion rate from leads to customers, with an average order value of 5000.

5. Post-Purchase Engagement: Once a customer makes a purchase, the relationship doesn't end there. Brands can leverage WhatsApp Business to provide order updates, shipping notifications, and post-purchase support. They can also gather feedback, offer customer loyalty programs, and encourage repeat purchases.
   
   Metrics: Customer satisfaction scores, repeat purchase rate.

Example statistic: 90% customer satisfaction rating and 30% repeat purchase rate.

6. Advocacy: Satisfied customers can become brand advocates by sharing positive experiences and referring others. Brands can encourage customers to share their experiences on social media, offer incentives for referrals, and provide exclusive content or rewards through WhatsApp Business to foster brand advocacy.
   
   Metrics: Referral rates, social media mentions.

Example statistic: 25% of customers refer the brand to their friends, resulting in a 20% increase in social media mentions.

To Wrap it Up

WhatsApp Business Suite is more than Social Media even though it is a messaging platform.

WhatsApp marketing helps brands communicate effectively with leads, improve customer retention, and grow exponentially – with the ability to send multimedia messages, place free calls, send messages for free, group chat with agents etc.

And when brands connect WhatsApp with Pragma, they can also send leads from Facebook, IG Messenger & more to WhatsApp; to close deals and/or provide customer support effectively.

Which is why adding WhatsApp Business Suite to your marketing mix is crucial, especially for a D2C.

That’s the end of our talk on 'The WhatsApp Sales Funnel for D2C'...

☕ See you on the next coffee date!

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