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WhatsApp Suite : The only Marketing Tool for D2C Brands
The importance of WhatsApp to D2C : for consumer-centric brands, to improve Customer Experience across Pre-purchase, Post-purchase, and Post-delivery stages
A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs.
The only Marketing Tool for D2C
Unless you live under a rock, you know that WhatsApp Commerce & Broadcast is making some serious noise.
WhatsApp can be used for ecommerce in a few ways.
One way is for customer service, where businesses can use WhatsApp to communicate with customers and provide support.
Another way is for sales and marketing, where businesses can use WhatsApp to send promotional messages and offers to customers, and even allow customers to make purchases directly through the WhatsApp chat.
Additionally, WhatsApp can be integrated with ecommerce platforms like Shopify, Magento, and WooCommerce, to enable customer engagement, orders and payments through the app.
Let’s jump into some value bombs about Pragma's very own WhatsApp Suite for Ecommerce, for D2C, for CTR, for ROAS.
The 7 Deadly Sins of Marketing kept in check by WhatsApp Suite
1. Not deeply knowing your audience: You shouldn't hesitate when someone asks who your ideal customer is - and with WhatsApp one gets to collect individual user data like
Contact information: Brands could collect customer contact information such as phone numbers, email addresses and WhatsApp user ID.
Chat logs: Brands can collect chat logs, which include the messages exchanged between customers and the brand or business. These chat logs can provide valuable insights into customer behaviour and preferences.
Purchase history: Brands can monitor purchase history, which includes information about the products or services that customers have purchased, as well as the date and amount of the purchase.
Location data: Brands could collect location data, which can include information about the customer's location when they are using WhatsApp. This data can be used to personalise the customer experience and inform sales and marketing efforts.
Device information: Brands may collect information about the device used by customers, such as the device type, operating system, and IP address.
Customer behaviour: Brands can collect first party data on how customers interact with the brand, such as the pages viewed, the time spent on the app, and the actions taken.
2. Not being an all-rounder: Online consumers usually prefer to stay on 1 single platform to take care of tasks. And with WhatsApp, Online Shoppers can do multiple things on the same platform - like Browse, Place, Pay and Track Orders
3. Not talking to customers: If someone is paying you for X, Y, or Z, it's your job to make them feel valued. It's a 2-way street. Here you get to provide support 24/7/365 - with the help of WhatsApp Chatbot
4. "We've always done it this way": Marketing is constantly evolving. Pay attention to trends and act accordingly.
How does WhatsApp help you do that? Well, brands get to view the open rates, click-through rates, Return on ad spend etc., on campaigns and updates sent out regularly. This in turn helps the brand optimise communication and plug drop offs, reduce unsubscription rate and more.
5. Being impatient (and inconsistent): As you know success doesn't happen overnight. Commit to consistency and stay the course. With WhatsApp, brands can create flows and automate messaging for the long term - all while not requiring consistent human involvement. Meaning, brands could focus on creating flows to Manage Returns, Confirm COD orders, Avoid NDRs, Collect Feedback etc.
6. Ignoring brand and only selling: Your brand represents who you are. Marketing is how you build awareness. These have to work hand-in-hand. It is important to have DIY material to showcase your brand - and with WhatsApp Catalogue, brands can feature their products for Online Customers to view whenever they want.
7. Having no empathy or authenticity: Authenticity will be of utmost importance for the future of marketing. While apps like Twitter and Instagram have a narrow audience base, WhatsApp is a choice platform for users across age groups.
Checkout our Case Study,
On the efficacy of Pragma’s WhatsApp Suite and how we offer a 11X ROAS → bepragma.ai/case-studies/allo-innoware
That’s the end of our talk on 'WhatsApp Suite - The only Marketing Tool for D2C'...
See you on the next coffee date!
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