A regular dose of D2C-centric resources & tools for Growing Brands, Startups & Entrepreneurs.

As we zoom into 2024, the Indian D2C landscape continues to evolve at lightning speed. Staying ahead of the game is crucial, but equally important is knowing the fundamental do’s and don’ts.

Let’s break down what’s hot and what’s not for D2Cs in 2024.

Do: Customise Return Management 

Abuse of returns imposes an annual cost of up to ₹1176.6 Crores on merchants every year.

Why? Because brands do not consider customising return management - customising for their individual products, locations, consumer age groups etc.

Don’t: Go For “Perfect”

..when it comes to product, logistics, packaging etc. Because nevertheless, returns will be unavoidable... Especially in India, as customers love the flexibility offered by brands.

Instead, try to..

👇

Do: Embrace Automation More Than Ever

It gets easier to avoid dissatisfaction among your customers when brands react with immediacy, meaning…

1️⃣ Switch to AI enabled Chatbots

2️⃣ Stay updated in real time

3️⃣ Ensure a seamless loop between Brand ↔ Customer ↔ Logistic Partner

Don’t: Ignore The Power of Tech

Gone are the days of complexity and manual tasks. 

Now we have simplicity & way fewer manual tasks (we’re getting there though, 92% Automation of a brand achieved, 100%, here we come)

We have Ecommerce Dashboards to monitor things from a single place.

We have Omnichannel CRM to access multiple channels from a single place.

And we have a D2C Operating System to manage end-to-end Customer Journey.

Do: Dive Deep Into Data Analytics

Data is your best friend. Use analytics to understand audience behaviour, preferences, and trends. Tailor your content accordingly. The more targeted your strategy, the better the results.

Data that is crucial:

1️⃣ Location Data

2️⃣ Competitor Data

3️⃣ Checkout Data

Don’t: Spam Your Audience with Salesy Content

Nobody likes to be bombarded with constant sales pitches. Balance your promotional content with informative, entertaining, and engaging posts. 

Remember, it's about building a community, not just pushing a product.

That’s where RFM Automation comes in.

Do: Monitor ROI Across Stages

This is basically how you measure profitability and efficiency. It is the pragmatic approach to assign funds to any particular stage of the customer journey.

Why? Because it would be a really bad idea to spend if you are not going to get something in return.

Don’t: Forget Performance Reports

This is the last one, and it should be an obvious one.

Because performance reports are how you stay consistent as a brand, they keep you on your toes, prepared for what could come next.

Not to show-off, but, here’s our 2023 D2C Report 😉

That’s the end of our talk on “Do’s & Don’ts for D2C 2024”...

☕ See you on the next coffee date!

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